{"id":5635,"date":"2022-01-03T07:42:19","date_gmt":"2022-01-03T06:42:19","guid":{"rendered":"https:\/\/finascope.fr\/?p=5635"},"modified":"2022-08-02T06:45:35","modified_gmt":"2022-08-02T05:45:35","slug":"nous-avons-constate-un-decalage-entre-le-discours-marketing-et-la-realite","status":"publish","type":"post","link":"https:\/\/finascope.fr\/english\/strategie\/nous-avons-constate-un-decalage-entre-le-discours-marketing-et-la-realite\/","title":{"rendered":"\"We found a disconnect between the marketing pitch and the reality.\""},"content":{"rendered":"<p>A former captain in the French army, Quentin Dumortier... <\/p>\n<div class=\"pmpro\">\n<div class=\"pmpro_card pmpro_content_message\">\n<h2 class=\"pmpro_card_title pmpro_font-large\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"var(--pmpro--color--accent)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"feather feather-lock\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\" ry=\"2\"><\/rect><path d=\"M7 11V7a5 5 0 0 1 10 0v4\"><\/path><\/svg>Purchase Required<\/h2>\n<div class=\"pmpro_card_content\">\n<p>This content requires that you purchase additional access. 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Apr\u00e8s une carri\u00e8re de 20 ans chez Danone, Marie de Muizon l\u2019a rejoint en tant que Chief Impact Officer. Dans cette \u201cInterview Strat\u00e9gie\u201d, les deux associ\u00e9s expliquent \u00e0 Finascope l\u2019approche d\u2019investissement de ce \u201cpremier hedge fund \u00e0 impact\u201d, qui consiste sch\u00e9matiquement \u00e0 acheter les \u2018bons\u2019 et \u00e0 vendre les \u2018mauvais\u2019. 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After a 20-year career with Danone, Marie de Muizon has joined him as Chief Impact Officer. In this \"Strategy Interview\", the two partners explain to Finascope the investment approach of this \"first impact hedge fund\", which basically consists of buying the 'good' and selling the 'bad'. 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Les engagements 2050 n\u2019engagent que le successeur du successeur du successeur du PDG actuel\"."},{"@type":"BreadcrumbList","@id":"https:\/\/finascope.fr\/strategie\/nous-avons-constate-un-decalage-entre-le-discours-marketing-et-la-realite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/finascope.fr\/"},{"@type":"ListItem","position":2,"name":"\u201cNous avons constat\u00e9 un d\u00e9calage entre le discours marketing et la r\u00e9alit\u00e9\u201d"}]},{"@type":"WebSite","@id":"https:\/\/finascope.fr\/#website","url":"https:\/\/finascope.fr\/","name":"Finascope","description":"Market and investment news from Paris","publisher":{"@id":"https:\/\/finascope.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finascope.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/finascope.fr\/#organization","name":"Finascope","url":"https:\/\/finascope.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/finascope.fr\/#\/schema\/logo\/image\/","url":"https:\/\/finascope.fr\/wp-content\/uploads\/2021\/05\/Logo-Finascope-500.jpeg","contentUrl":"https:\/\/finascope.fr\/wp-content\/uploads\/2021\/05\/Logo-Finascope-500.jpeg","width":500,"height":128,"caption":"Finascope"},"image":{"@id":"https:\/\/finascope.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/finascope.fr\/#\/schema\/person\/7225790e8225e73e673f4460c957a3fe","name":"Nicolas Raulot","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/0b28951d3063a3c3439174ac769734c4f14a35a107e4e77fb6b5023ef041a0ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b28951d3063a3c3439174ac769734c4f14a35a107e4e77fb6b5023ef041a0ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b28951d3063a3c3439174ac769734c4f14a35a107e4e77fb6b5023ef041a0ab?s=96&d=mm&r=g","caption":"Nicolas Raulot"},"url":"https:\/\/finascope.fr\/english\/author\/scofi\/"}]}},"_links":{"self":[{"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/posts\/5635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/comments?post=5635"}],"version-history":[{"count":2,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/posts\/5635\/revisions"}],"predecessor-version":[{"id":8800,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/posts\/5635\/revisions\/8800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/media\/5637"}],"wp:attachment":[{"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/media?parent=5635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/categories?post=5635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finascope.fr\/english\/wp-json\/wp\/v2\/tags?post=5635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}