"We're more in the brouhaha than in the greenwashing"

  • Publication publiée :27 December 2022
  • Post category:Strategy
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(Copyright: www.fabianvoizard.com) Anne-Catherine Husson-Traoré (Novethic): "Companies are not able to get rid of this communication, very 80s, which consists in saying 'we are the leaders'.

Created in 2001, Novethic is a media, research and training center, as well as an auditor of the Greenfin public green label. For its 20th anniversary, the sustainable development gas pedal of the Caisse des Dépôts et Consignations (CDC) has published l'Eclaircie, its first printed magazine. The aim is to show that the sustainability movement is not just about...

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