In a campaign launched this week, the crypto-asset platform Coinhouse compares the Livret A to digital assets in a light-hearted tone and with an interactive approach. Some managers, such as Tobam, highlight the diversifying virtues of bitcoin. But the crypto-currency suffers from a dissuasive volatility, says BNP Paribas Wealth Management, which advises instead to invest...
An advert to convince the French to save in bitcoins
