An advert to convince the French to save in bitcoins

  • Post published:22 July 2021
  • Post category:Trend
You are currently viewing Une pub pour convaincre les Français d’épargner en bitcoins

In a campaign launched this week, the crypto-asset platform Coinhouse compares the Livret A to digital assets in a light-hearted tone and with an interactive approach. Some managers, such as Tobam, highlight the diversifying virtues of bitcoin. But the crypto-currency suffers from a dissuasive volatility, says BNP Paribas Wealth Management, which advises instead to invest...

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